OUR CREATIVE MISSION
Our roots run deep in the city we call home. Known as the Paris of the Midwest, Detroit style and character (or courage) have shaped who we are, what we make and how we make it. Our pursuit of inspiration has taken us across the earth to discover materials and forms that drive our designs. Crafted with an obsessive attention to detail and a quest to deliver the unexpected, our products, much like the journey that inspired them, have a story.
DELIVER BEYOND EXPECTATION
We design each piece as a labor of love, pouring over each minute detail without compromise. It is the passion for this process that drives our team with equal part cutting-edge innovation and quality craftsmanship that is hallmark to Detroit manufacturing and the RAD spirit.
It comes as no surprise that a brand that already stands out its one-of-a-kind personality in a traditionally faceless industry bring a unforgettable authentic intimacy to its approach to external dealings. Approaching people as human beings with customer service that doesn’t feel like a sales pitch, while going above and beyond to build a very personal connection and long-lasting trust.
A SUSTAINABLE ENVIRONMENT
When your passion for the environment runs as deep as ours, it’s easy being green. An ever-increasing commitment to work in tandem with nature has led us to award-winning sustainable practices. Our corporate offices and warehouses are 100% solar powered. Not to mention we use as much recycled cardboard as possible and are masters at transforming reclaimed and recycled objects into things of beauty.
REBEL WITH A CAUSE
Our very first product? A designer doghouse created for a charity fundraiser. Animal lovers to the core, Jimi and Carla have a long-standing partnership with Last Day Dog Rescue and donate 100% of the proceeds from their canine-themed bag collection to the rescue group. The company also supports Habitat for Humanity, Goodwill Industries, The Salvation Army and the American Cancer Society. And because charity starts at home, the RAD team steadfastly supports the Detroit community, supporting local talent, sourcing local materials and improving the lives of those around us in any way we can.