Introducing the BLANCO ATURA™ – an accessibly priced pull-down faucet with an iconic high arc and beautiful organic style that fits any kitchen

LUMBERTON, NJ, May 2017 – BLANCO, the German manufacturer of finely crafted sinks and faucets, brings livable, organic design to the hardest working part of the kitchen with the launch of the BLANCO ATURA faucet with pull-down spray. Featuring an attractive high arc and solid brass body, the ATURA is the perfect fit for any style kitchen or budget.

The BLANCO ATURA offers a high performance dual spray and is available in a standard 2.2 GPM and well as a 1.5 CALGREEN water-saving model.

“The BLANCO ATURA faucet blends professional faucet elements with beautiful organic lines which really works well in today’s living kitchen,” states Tim Maicher, Director of Marketing for BLANCO. “ATURA is an ideal faucet for style-seeking builders and price-conscious consumers. It hits the mark for this vastly underserved pull-down faucet market. The high arc design plus Chrome and Stainless finishes make this faucet a perfect choice for any kitchen style.”

BLANCO ATURA is available in a pull-down dual spray as well as a Bar Faucet model. BLANCO ATURA comes in both Polished Chrome and Stainless finish.

BLANCO ATURA Details:

  • 16 3/8″ high with a 9″ reach
  • Limited Lifetime Warranty
  • Ceramic Disk Cartridge

MSRP:

  • Chrome: $275
  • Stainless Steel: $325

About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.

A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius – STEELART® – the first to market colored hard composite sinks in North America – BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge – and the first apron front sink in composite granite.

BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.

BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.

Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.

For more information, visit www.blancoamerica.com.

SOURCE: BLANCO